Author Archives: Daniel Pop

Are you wondering what is SEO (search engine optimization) and how you can do it? Search engine optimization represents the process of directing traffic from the free, organic search results on search engines. All major search engines such as Google, Bing or Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. So the question is – how to do SEO

Nowadays we are spending most of the time on social media and we wish to be able to create the ‘perfect’ content which will attract all the customers and we are starting asking questions like: how to create the content? What should include in the content? How my profile should look like? This article has the main objective to teach you how to relate on social media, also you’ll find the latest 2016 social media tips: What is the main

The review score of your hotel is the key of your financial success. Your customers’ feedback is crucial to improving your hotel’s online presence.  A study, conducted by Phocuswright with over 12,225 respondents, reveals that more than half of respondents (53%) won’t even bother making a reservation until they’ve at least checked out one review for a property. In fact, 80% of respondents said they read between six and twelve reviews before booking an accommodation! In this article you will

A romantic room for two in an unforgettable destination, and the sparkle of silver and gold lights, fire crackles is what makes your holiday perfect. This is just a picture of most people think when they consider to stay at a bed and breakfast. And it’s got to be an accurate portrait. Bed and breakfasts are typically found in historic homes, but B&Bs also occupy such nontraditional buildings. What is the importance of Pinterest in your business? Well that is

Did you know that you can do Blogging on Mobile? Would you like to have the ability to blog from your mobile devices? Once you’ve launched your hotel blog using a platform like WordPress, a computer is no longer required to continue posting or developing your brand online. “Every day you have to be communicating; that’s the important thing,” said rock star video blogger Gary Vaynerchuk, when he was asked why today’s businesses are lacking online. “Long-form blogging was the

Are you dealing with unhappy hotel guests? You don’t know how to face these situations? Then this article it’s for you. Sometimes we have to deal with angry or unhappy clients and this is a part of our roles, and it’s never easy. But if we know what to say and, more importantly, how to say it, we may be able to save the situation. In fact, we can even end up with a better relationship with our client than

Most hotels these days use new revenue sources, especially ones that are generated with relatively little effort and cost. Yet many still overlook the opportunity to upsell guests to higher-priced options. With a little planning and effort, properties can easily turn-on the faucet to this revenue stream and reap the benefits immediately. While upsell opportunities vary greatly according to a hotel’s inventory of accommodations, most all properties have some potential to upsell guests to: Special room types, such as junior

Did you try new marketing tactics in 2016? Maybe you finally did a site-wide SEO overhaul. Or maybe your social media manager ran a campaign that resulted in many followers. Now it’s time to take another risk and try something new. Out-of-the-box marketing, or any type of guerrilla marketing, has its benefits: it’s inimitable, it’s emotional and it’s shareable. A strategy alive with guerrilla marketing campaigns can result in a 30% increase in sales and a potential decrease in budgets by

Social Media is the fastest growing category of Internet Marketing in terms of attracting new users.  For example, Facebook has more than 1.5M users (source: Statista).  It is the next generation of Internet marketing and can drive traffic to your website and blog from different social media channels. Social Media allows you to establish a relationship with your customer like no other media has previously allowed.  It enables you to establish a 1-1 relationship where you get regular feedback on

Wouldn’t it be nice if you had a relationship with your subscribers? If you’re sending an email newsletter, turns out you already do. In a previous article we’ve covered the first steps to take to kickstart your newsletter, now let’s get into more details. Keeping in touch with your clients is an advantage of your relationship with the market. Newsletters feel personal because they arrive in users’ inboxes, and users have an ongoing relationship with them. Because the travel and