We taught you how to use efficiently Facebook and other Social Media sources but did you ever wondered how to use Twitter?
Twitter can be an excellent tool for promoting your business through short messages and fastly shared links and images. It is a great instrument to connect with targeted audience and create interactions with short texts, images and gifs regarding your services or products and regarding the subjects related to your offer. For instance, you sell hotel services so your audience might be interested in booking prices or travel recommendations.
Recently Twitter launched new features that allow you to connect with people that share the same interests, to post photos with tab descriptions in order to target better you audience and also to easily share entertaining content through gifs.
What are gifs you asking? Well, they are not often used by a business. GIF is a file extension for an often animated raster graphics file and is the second most common image format used on the World Wide Web (www) after JPEG. Why would you like to use it? I think you have the answer in our definition.
It is easier than ever to share gifs on twitter. Social media is a space where people enter to relax and to entertain. Maybe this reality explains why gifs sharing gained more and more interest among the twitter users in the last year.
Every time you share a message Twitter offers you a list of gifs in Gif Library from where you can share directly a gif on your tweet or through a message. Twitter allows you the opportunity to search gifs through keywords and then post them directly. It is easier than ever.
More accessible image content for your targeted audience. Images have been always more appreciated by social media users more than the text content. Being an important part of our Twitter content it is essential that anyone interested in your content be able to access it easily. All you have to do is to use the compose image descriptions options in the Twitter app settings. This will allow you to add tab description to each photo you post. After setting this option as you will add new images to your tweets you will have the description button that will allow you to add till to 420 characters of text.
This change will help everyone who shares image content to get easier to the targeted audiences. More than that Twitter allows third party clients to add alt text to the images through the REST API and Twitter Cards. Use now the Twitters options for improving your image shares to larger audiences, in such a way more users to be included in the conversations and more like and follows to be achieved.
Connect more & better with Connect tab. From now long, connecting with people around the world that share the same interests like you is easier than ever. Through the new option from twitter: Connect Tab you can receive a detailed list of people and accounts.
If you run a business in hotel industry niche, you can follow competition around the world and find opinion leaders in your industry easier than ever. In order to offer you the recommendations, Twitter follows your previous followings, what you like and what accounts have more popularity in the region you live in. More than that Twitter lets you know why it gave you the certain recommendation. Let say you have all of your clients in your address book, through this tab you have the opportunity to connect automated with them as they join twitter. Another great feature of the Connect Tab is that it allows you to connect directly with the people from your address book sending the automatic warm welcoming message.
This is not all. Why not try to be much more professional?!
- Develop a professional profile
You don’t want to have an unprofessional profile and you don’t want to miss the opportunity to promote your hotel. We suggest you create a custom Twitter profile that includes as much information about your hotel, including a phone number and professional photos. Make sure that the description also includes where you are located.
- Build a strong network
Establishing a strong and big network on Twitter will take some time. You can’t do it in one day. The first step is to identify who your target is, which will most likely be people who are traveling. Do research on Twitter to find specific keywords that people who are traveling are using, then add those hashtags and keywords to your tweets in order to catch their attention.
Search for local businesses or travel bloggers and follow their Twitter accounts. Be sure that most of the people will follow you back if you have followed them.
- TWITTER MANAGEMENT PROGRAMS
There are many programs that help you to manage your Twitter account so you can track, send and schedule messages quickly. You will also be able to monitor what people are saying about your property.
I know, I know. We use Social Media Platforms only for marketing but what if we try to use Twitter as a Customer Service Platform? Sounds interesting, right?
But let me tell you – if you are using Twitter in the same way you utilize Facebook, then the answer is “don’t try it”. When it comes to sharing content, Twitter is less effective than other social media platforms. But with more than 284 million monthly users who are hashtagging and utilizing the mentions, Twitter still dominates as the platform for listening and creating the buzz.
I want to share this idea with you. Twitter is useful for customer service, not only for marketing.
A prompt response demonstrates that the company is listening, but on the other side extending silence imply the opposite. Part of the problem is there are more messages to sift through on social media than traditional phone or email channels. Hotel staff may not own the basic skills to respond since replying to tweets differs from in-person customer service.
If you find this article useful and want to learn more, tell us in the comment section bellow. Don’t forget to share it with your social network.