A romantic room for two in an unforgettable destination, and the sparkle of silver and gold lights, fire crackles is what makes your holiday perfect. This is just a picture of most people think when they consider to stay at a bed and breakfast. And it’s got to be an accurate portrait.
Bed and breakfasts are typically found in historic homes, but B&Bs also occupy such nontraditional buildings.
What is the importance of Pinterest in your business? Well that is a good question. Let’s see in this article some of the Hotels and Bed & Breakfast if they are successfully using Pinterest.
So here are 25 Hotels and B&Bs that are successfully using Pinterest.
Four Seasons Hotels and Resorts
Nowadays the luxury hospitality brand uses Pinterest to connect its hotels with luxury travelers looking for experiences and expert destination advice. Since joining, Four Seasons has seen exponential growth in followers. Sometimes they are showing us the most delicious deserts or the process of creating a perfect plating.
Four Seasons Hotels and Resorts are using the Save button and promotes Pinterest in its email campaigns and website. Pinterest it’s part of their marketing campaign and it looks to be very engaging.
“Pinterest is transforming the way our guests plan their trips, share ideas and select travel destinations.” They say.
This is just one of the many examples that Pinterest shows us. Let’s do some interactive work. Search with me in the search bar of Pinterest, the tag “hotel”. There you’ll see something interesting. There are many results of how hoteliers are using their Pinterest billboard.
Here are some of the results:
- Design
- Room
- Lobby
- Concept
- Architecture
- Luxury
- Bedroom
- Branding
- Bathroom
- Restaurant
And many others. How about to pick one of these results and find the rest of 24 Hoteliers and B&Bs that are using Pinterest in their sector with success.
I picked the “Restaurant” tag because many times Hoteliers and B&Bs are sharing their ability to impress in cooking. They are showing some extraordinary and fancy recipes.
Here it’s the Grand Beach Hotel from Miami. It’s one of their picture in which are showing the luxury and the style of their Restaurant, in a modern style, all covered in white and cream-colored – this picture it’s an unforgettable invitation of felling spoiled with different food specialties and deserts.
QT Hotel – In their Pinterest profile are showing the beauty of the restaurant interior. I was so impressed by the beautiful interior and the fun style evident. I like the mix of materials.
The QT hotel also has an incredible restaurant concept in dining upstairs.
Some other hotels and b&bs have different styles of concepts. Some of them can be really modern, some of them are futuristic, but just a few are combining the luxury of their creation with the vintage old style. Here it’s a perfect combination that I really enjoy the most. In this picture is shown a buffet placed on a huge and carved stone, but the wood and the reflection of light it’s making the difference.
This is just a scratch of the “hotel – restaurant” tag that Pinterest show us. Let’s move forward and try to find something much more interesting and fun.
Because many of the young couples, especially girls – are interesting in how rooms are looking – the hoteliers and b&bs are showing their rooms in social media platforms where their customers are spending most of the time. And statistics are showing that most of the women are spending time on Pinterest. So let’s find some interesting rooms.
Ace Hotel – set in Portland, Seattle, designed in an airy, contemporary style they are using Pinterest to promote their gift shop. Many of their customers asked them from where they bought different room accessories, so they decided to open an online shop and to use Pinterest as a marketing tool
Grand Hotel Central, Luxury, cozy & design boutique 5* in the center of Barcelona with panoramic swimming pool, next to the Cathedral, Gothic quarter and Born district they use Pinterest to promote an aesthetic design. Wood and natural materials have been used to ensure a comfortable and relaxed atmosphere with a fantastic view.
Either you are an architect or an artist with a philosophical thinking, or just a normal random person, you can not overlook the combination between art and architectural design of Majeka House placed in South Africa. A place which it’s offering you peace and happiness. Rooms are differently painted or the roof carved are just a few of the things that recommends them. They are using Pinterest to show their passion for art and design.
Most of the hotels and B&Bs are combining nowadays the modern design with some futuristic fireworks, but just a few are using wood anymore. Besides the vintage style wood offer to your room a classy atmosphere. In a place not as explored in Williamsburg, the region which condenses the best of Brooklyn New York, was born Wythe Hotel.
We have seen how Hoteliers and B&Bs are using Pinterest to show their Restaurants with different dishes, plating and recipes. Also we have seen different rooms that combines modern designs or vintage, some of them created in a futuristic design.
Lobby is one of the most importing part of your hotel or B&B. Either is small or huge the difference it’s made by how it looks and how you greet your customers. So in this part of the article we are going to see how different hoteliers are promoting the lobbies on Pinterest.
The architecture, designed in the modern resort style and laid out amidst a dense natural setting , the Hilton Hotel have a generous lobby in a luxurious design, goldish that shine and makes you feel in heaven. They are using Pinterest in their marketing campaigns and it looks that the rate of their booking it’s growing every month. The white lights are a perfect combination with the wooden roof and the glossy marble.
Taj Hotel it’s another luxurious hotel that is using Pinterest. A lobby that inspire art and joy.
We have seen 10 Hotels and B&Bs and some of their posts and campaigns on Pinterest. Here are 10 tips and tricks for your Hotel of how to use Pinterest to grow your booking rates.
Why is Pinterest popular?
A good question to ask. Pinterest does seem to have carved out a niche for itself. The site is very popular with women and a vast majority of the content on the site is lifestyle based. A recent statistic by Mashable also suggests that the Pinterest.com user base is:
- The time (15.8 mins) users spend on the site is significant (more than Facebook and close to YouTube)
- 68.2% are women (an incredible 97% of Pinterest Facebook fans are women) and 50% of users have children
- Pinterest refers more traffic to retailer sites than YouTube, Google+ & Linkedin combined!
- A vast majority of content is repinned or/and reshared
Why should hotels consider Pinterest an important tool?
While many hotels need to improve their social media, there are quite a few that have invested the right resources in making social media work for them. These hotels can certainly benefit from using Pinterest.
Here are 5 Tips of how to use Pinterest as a Hotel or B&B:
1. Show your design and style: Pinterest is a great visual way to showcase everything that makes your brand, hotel, resort or architecture & design unique. If you’ve invested in great photography and video, then is a great “tool” to use and showcase all the features, design elements and spaces that make up your hotel or brand personality.
2. Act as a destination concierge: Pinterest boards you create are limited only to your imagination: a travel bucket list, must-see places, great places for fun, dining & entertainment, are just a few things you can promote via Pinterest. Good planning and effort can transform your Pinterest profile into a virtual destination concierge.
3. Add visual content of your Food & Beverage marketing efforts: Create recipes, chef profiles, healthy eating tips, wine recommendations. Pinterest offers a great way to visually market everything that’s great about your restaurants and the food you serve.
4. Special occasions and events: Pinterest is a natural fit to showcase your facilities and especially tips, layouts and experiential shots of your event such as wedding facilities. Wedding planning related content is a specific niche to explore if that is an important part of your business.
5. Search Engine Optimization: Pinterest is a great way to positively impact your SEO efforts – it still does not utilize “no follow” tags on links like Facebook & other sites, so you still benefit from the links coming in to your hotel / resort / restaurant websites. It’s also another way to capture a natural search engine listing and drive 3rd party listings down for searches related to your brand or business name.
Let’s move forward and analyze how Hotels and B&Bs are using Pinterest to promote their Brand. Either you have a great logo or an interesting building, for sure you have something that is making you special. That special thing it’s your brand. It is what makes you apart. Branding is a science that takes time, knowledge and money.
Here is an example of 3 hoteliers who promote their brand on Pinterest.
How? Trofana Hotel placed in the middle of the forest, they have something interesting. They use wood in creating different pieces like “Do not disturb”, “Make my room” and other. Swan Hotel and Reconcille are another example. They personalized almost everything. All three are promoting the brand on Pinterest. So beside promoting rooms, restaurants, lobbies, you may try to promote your brand and what makes you apart.
We love parties like weddings, bridal showers or anniversaries but for almost every organizer the hardest part is to find a place that fits your tastes and budget. Pinterest can help your Hotel/B&B. Don’t be skeptic. There are hotels that are showing on Pinterest the facilities that they have so you can organize the party you dreamed about. Here are some examples:
In these pictures are three hotels that are using Pinterest to showcase the facilities such as anniversary facilities. It is niche to explore an be part of your business.
Have you ever thought that there are Hotels and B&Bs using Pinterest as a tool to promote the beauty of their backyard?
In the beautiful island Mallorca Gran Hotel Son Net owns the most relaxing and spacious areas with some large spas and are using Pinterest to show the world an unforgettable view which is an invitation of nature to be spoiled.
Drift San José a mix of Baja style with industrial finishes, simple concrete platform beds, the Argentine-style outdoor grill, and the clear blue swimming pool are just a few things that Drift San Jose Hotel are recommending and promoting on Pinterest.
Here are another 4 different luxurious hotels and B&Bs that are using Pinterest with success in promoting the luxurious and peaceful garden.
We researched about Rooms, Restaurants, Lobbies, Facilities, Backyards and we’ve seen different methods of successfully promoting Hotels and B&Bs on Pinterest. But this is not over. We still left something. The most important part – beside rooms and cleanness – is the bathroom. Here are the last two hotels from our top 25. All of them are using Pinterest and are using successfully. Statistics are showing that Pinterest it’s a great tool for hotels and b&bs to increase the booking and recommendation rate.
How to use Pinterest successfully:
- Show off your area: Are you a hotel in Romania? Don’t just show a lot of pictures of your rooms. Show to the customer the area around your hotel. The mountains, downtown, everything that makes your area unique that would make tourists want to visit.
- Activity is rewarded. Pinterest is similar to other social platforms in that its home feed feature is how users discover and share new content. If your hotel or b&b is serious about managing a Pinterest account, you should commit to pinning new imagery at least a few times a week if not once a day. Doing so gives your brand a better chance of being discovered.
- Get creative with your pinning. Similar to photos you share on Facebook or Instagram, the photos you share on Pinterest should reflect the fun and personal side of your brand and ought to tell a story that you couldn’t otherwise tell on your traditional website.
- Show Off Your Staff and Behind the Scenes. Customers are always curious to know what happens behind the scenes at your hotel/b&b. Highlight some of your great staff that have worked their long term to give, not just one face, but several faces to your hotel.
- Website Referrals & Traffic: Pinterest has already proven to be a great generator of direct referral traffic, especially for lifestyle content. This offers a great way to drive traffic to your own website, as long as the content you’re pinning fits on your own web pages.