Did you try new marketing tactics in 2016? Maybe you finally did a site-wide SEO overhaul. Or maybe your social media manager ran a campaign that resulted in many followers. Now it’s time to take another risk and try something new.
Out-of-the-box marketing, or any type of guerrilla marketing, has its benefits: it’s inimitable, it’s emotional and it’s shareable.
A strategy alive with guerrilla marketing campaigns can result in a 30% increase in sales and a potential decrease in budgets by 95%. Get the attention of bored consumers with something new and exciting.
Take a look at our 35 marketing ideas:
- Establish a personal connection
- Create new customer experiences
- Thank customers in a unique way
- Go three-dimensional with your advertising
- Get creative with installations
- Choreograph an employee flash mob
- Building on Your Current Community
- Know Where Your Customers Are
- Develop Personal Connections
- Say Thanks In A Special Way
- Don’t Underestimate the Power of the Internet
- Launch an Affiliate or Referral Program
- People Hate Ads – Unless They’re Creative
- Thinking Creatively
- Everybody’s marketing in your business
- Sponsor your local little league team
- Advertise in the local paper
- Allow your customers to help choose your inventory
- Donate your products/services to local charity auctions
- Have a “Customer Appreciation Day”
- Develop a “1st Time Customer” rewards program
- Advertise on your local radio station
- Hold holiday themed events and promotions
- Include customer testimonials on your website and literature
- Promote your business by using Google Ads
- Have an “Employee Appreciation Day” (provide special discounts to your employees and their friends/families)
- Create a “Birthday Rewards Program” (celebrate the birthdays of your loyal customers by sending them cards, small gifts or special discounts)
- Allow groups to use space within your business to hold meetings or private events
- Create a warm, welcoming environment for your customers (have coffee, cookies or water available)
- Write personal thank you cards to your customers
- Promptly respond to customer’s feedback and requests
- Get your business’ address included on Google Local and CitySearch
- Train your employees on the value and importance of customer service
- Have Happy Hour Prices
- Create a Customer of the Month program
Sometimes you’ll get lucky and the same ideas you had last year will keep working, though oftentimes they won’t. New advertising doesn’t keep its novelty for very long, and you’re required these days to constantly consider alternatives to existing methods of engaging current and potential customers. Business owners should be very aware of common marketing, while also looking ahead for new and potentially lucrative ideas that may not have worked in previous years. In 2016, think outside the box for your marketing needs because it allows you to keep one step ahead of the competition and pleasantly surprise your customers.
If you have any new out-of-the-box idea please let us know in the comments bellow.